Peer Counseling FAQs

What should I know before signing up for peer counseling?

Have questions about the Breastfeeding Peer Counselor (BFPC) program? You’re not alone! Here are answers to the most common questions.

1. What is a Breastfeeding Peer Counselor (BFPC)?

A BFPC is a mom in the WIC community who has breastfed her own baby/babies and has special, research-based training to support other mothers. She provides guidance, encouragement, and resources to help you have a successful breastfeeding journey.

2. Who can have a BFPC?

Any WIC participant who is pregnant or breastfeeding is eligible. Your WIC staff member will explain the program and offer a referral. Once you accept, a BFPC who serves your WIC clinic will be assigned to you.

3. How can I contact my BFPC?

BFPCs are available 24 hours a day, 7 days a week. The primary way to communicate is by text, but phone calls and emails are also options. You can reach your BFPC directly:

Call: 1-855-384-MILK (6455)

Text: 605-789-HELP (4357)

Email: [e-mail]

Online: southdakotabreastfeeding.com

4. What kind of support can a BFPC provide?

BFPCs can:

• Send helpful information based on your due date or your baby’s age, tailored to your needs
• Teach breastfeeding techniques like proper latch and positioning
• Explain what to expect with milk supply, growth spurts, and feeding patterns
• Offer emotional support and encouragement
• Share tips on common breastfeeding challenges and solutions
• Connect you with additional resources or refer you to a breastfeeding specialist (IBCLC) when needed
• Invite you to participate in online breastfeeding classes and support groups

5. Is the support confidential?

Yes! All conversations with your BFPC are private and handled with care. Your personal information is only shared with WIC staff or healthcare professionals when needed to support your breastfeeding plan.

6. Are services available in languages other than English?

Yes. Support is available in English and many other languages spoken by WIC families, and all written materials are also translated into Spanish.

7. Do I have to be breastfeeding to work with a BFPC?

No. BFPCs also support pregnant mothers who are planning to breastfeed. They can help you get ready before your baby arrives and answer questions about starting breastfeeding.

After your baby is born, you’ll need to be nursing or pumping and giving breast milk to your baby at least once a day to continue receiving support through the program.

8. How often can I contact my BFPC?

As often as you like! Your BFPC is there to answer questions, provide encouragement, and support you whenever you need it—whether it’s a quick text or a longer conversation.

You also don’t have to feel obligated to respond to every informational text your BFPC sends. Take in the information at your own pace, whenever it works best for you, and if you don’t have questions, that’s perfectly fine.

9. What if I have a medical question or problem?

BFPCs are trained to provide guidance and support and are knowledgeable about the signs and symptoms of many complex breastfeeding issues, but they do not give medical advice or diagnose conditions. If a question is outside their scope, they will help connect you with your healthcare provider, WIC staff, or a breastfeeding specialist (IBCLC).

10. How can I join a BFPC class or support group?

Your BFPC will invite you to join online classes and support groups via Zoom, each held twice a month. These groups give you a chance to meet other moms, share experiences, ask questions, and learn from a breastfeeding specialist (IBCLC).

11. Why is peer counseling helpful?

Every breastfeeding journey is unique. BFPCs provide personalized support, encouragement, and trusted resources, helping you feel more confident and empowered. Many mothers use the program with multiple pregnancies, finding new guidance and tips each time.

Need more information?

Ask your WIC staff or contact a BFPC directly using the phone, text, or email above. You’re never alone—help and encouragement are just a message away.